The Beginner's Guide To Google Analytics 4
As per the latest update from Google, Universal Analytics will stop sinking any data from the 1st of July, 2022. Marketers are already beginning to shift to Google Analytics 4 and familiarize themselves with its user interface and functionality. Event and conversion tracking are two of the most popular applications of Google Analytics 4. Apart from the basic knowledge of implementation Google Analytics 4 , it is where every beginner must start. The event tracking model in Google Analytics 4 is much more flexible than Universal Analytics. There are fewer restrictions than universal analytics. Event monitoring in Universal Analytics:- An event in Google analytics 4 is a unique consumer interaction. The most significant difference between universal analytics and Google Analytics is its ability to send four different parameters together with every event. It includes: Event category: Event action Event label Event value When you open the event report in the universal analy...