e-CENS

  Reasons to Upgrade to GA4: The newest version of web analytics, Google Analytics 4, is quite intelligent. Google is making a lot of effort to offer better event monitoring, automatic insights, and other features to all of its users. Additionally, Universal Analytics won't receive any more upgrades. The Google team is developing Google Analytics 4, and nothing new will be made available on the current platform. On the other hand, GA4 does not currently contain all the functionality that Universal Analytics provides, and there are undoubtedly some issues that they are striving to resolve. It also lacks any of your previous data, so it's like starting again with fresh information. As a result, it is challenging to suggest it as a stand-alone solution. So, having both a Universal Analytics property and a Google Analytics 4 property is what we at Monster Insights advise. In this manner, you can retain all the benefits of Universal Analytics while still accumulating some data in yo...

Only by keeping tabs on your company's performance in the E-Commerce sector can you determine if there's an opportunity for growth or if more measures are needed to ensure long-term success. There are many KPIs in the E-Commerce sector, which differs from other online firms because it relies on Direct Transactions. The success of your online business depends on many factors, not just the volume of visitors to your site. This isn't to say that traffic isn't vital for your E-growth; Business; it is, but you need to look at other Complex Data as well. For this purpose, the free version of google analytics 4 implementation  is a wonderful tool. Thus, this is the best option for those who wish to acquire GA4 to analyze their organization at the lowest possible price. In addition, if you integrate Google Tag Manager with GA4, you'll get even more benefits that will streamline your work.   By the end of this piece, you should have a solid grounding in Google Analytics 4 an...

Have your boss asked you to maintain CDP? Wait, have you heard about  customer data platform integration  before? Don't fret, we will provide you with all the necessary information you may need. Let's start with its  definition. What is CDP? An integrated customer data platform or CDP gathers data from several other tools to create a single centralized database that contains all customer interactions and touch points. In particular, it's database software that creates unified records of your customers, their attributes, and other information. You can then develop a complete picture of your customers on an individual basis.   What does CDP usually do? As mentioned above, it is a great way to collect data by understanding the customers. Now imagine you are trying to get a better understanding of your customers. Here CDP will be helpful because it will collect the data from email, the company's website, social media channels, and other places where customers might inter...

Google Analytics for Firebase is a free application used for determining the app activity, which provides insights into how engaged users are with an application. You may make educated choices concerning app marketing and performance optimizations with the help of the insights provided by analytics reports, which help you gain a comprehensive understanding of how your users behave. You can build higher-quality apps, expand your user base, and increase your revenue, all with the support of Firebase. The firebase products function well when used independently, but because they share data and firebase analytics default events , they function much more effective when used together. This post describes how to use Google Analytics for Firebase. How To Use? You can learn a lot about your iOS and Android app's usage with the help of Google Analytics for Firebase. There are a variety of default events  and user characteristics that are automatically captured by the firebase a...