Google Analytics 4 by Step-by-Step Instructions for Upgrading and Why?

 Reasons to Upgrade to GA4:

The newest version of web analytics, Google Analytics 4, is quite intelligent. Google is making a lot of effort to offer better event monitoring, automatic insights, and other features to all of its users.

Additionally, Universal Analytics won't receive any more upgrades. The Google team is developing Google Analytics 4, and nothing new will be made available on the current platform.

On the other hand, GA4 does not currently contain all the functionality that Universal Analytics provides, and there are undoubtedly some issues that they are striving to resolve. It also lacks any of your previous data, so it's like starting again with fresh information.

As a result, it is challenging to suggest it as a stand-alone solution. So, having both a Universal Analytics property and a Google Analytics 4 property is what we at Monster Insights advise. In this manner, you can retain all the benefits of Universal Analytics while still accumulating some data in your new GA4 property.



 How to upgrade to G4 implementation:

 

● Create and launch your GA4 property

Making your new GA4 implementation properties and launching them right away is of the greatest importance.

Your GA4 stuff won't get traffic until you build past data from UA. Therefore, the sooner you build it, the sooner data will start to fill the GA4 property. You must introduce the new property.

 

● New GA4 property creation

Add a G4 implementation tracking tag to your website with the help of Google tag manager. Check the new property over the following several days to ensure traffic data is populating after deployment.

 

● Create a list of your essentials

Specific monitoring objects, such as goals and events, are not inherited by new analytics properties from any other properties (including UA properties).

The most frequent tracking components I employ in Google Analytics are listed below. These are a few typical ones you should include on the list. However, you may have others as well:

 

● Event Objectives (Conversions)

● Content Organizations

● Personalized Dimensions/Metrics

● Exclusions from Referrals

● Product Link Relationships

● Audiences

 

Examine your list once you've made it to see what you should keep, what you can get rid of, and whether there are any gaps where you would want to add new tracking items like new goals or events.

 

Start moving individual things to GA4 now.

The true setup work starts once you have your list of items to reproduce in GA4! The most typical setup components for each one are listed below:

 

● Events\Goals

● Content Organizations

● Personalized Dimensions/Metrics

● Exclusions from Referrals

● Longer product links

● Audiences

 

 

● Choose a date when you will transition to using GA4 as your exclusive source of truth.

It's crucial that the business decides when the new GA4 property will become the "single source of truth" for data and reporting, as many organization departments use Google Analytics.

The metrics and tracking in GA4 are very different from those in UA, so you cannot accurately use UA data from one year and compare it to GA4 data from another year.

As a best practice, you should probably wait until you have year-over-year data in your GA4 property(ies) before changing your single source of truth to GA4 implementation.

 

● Keeping your UA data safe

Google decided to add insult to injury by deciding to erase all of our prior UA data starting on January 1, 2024, in addition to forcing us all to switch to GA4 implementation right away. Although you do have a little longer time to preserve this data, you should still consider doing so in case you ever need to refer to it.

Determine the data you frequently require first. I frequently use the source/medium report, for instance.

After that, think about how frequently you access this data. Usually, I have access to data from June 1 to June 30. You should archive your data in a way that corresponds to these data usage patterns.

 

Conclusion

The newest version of web analytics is Google analytics. It is very useful for users. If you are new to G4 implementation, then this article is for you. For more information visit our website:- www.e-cens.com/

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