Google Analytics 4 by Step-by-Step Instructions for Upgrading and Why?
Reasons to Upgrade to GA4: The newest version of web analytics, Google Analytics 4, is quite intelligent. Google is making a lot of effort to offer better event monitoring, automatic insights, and other features to all of its users. Additionally, Universal Analytics won't receive any more upgrades. The Google team is developing Google Analytics 4, and nothing new will be made available on the current platform. On the other hand, GA4 does not currently contain all the functionality that Universal Analytics provides, and there are undoubtedly some issues that they are striving to resolve. It also lacks any of your previous data, so it's like starting again with fresh information. As a result, it is challenging to suggest it as a stand-alone solution. So, having both a Universal Analytics property and a Google Analytics 4 property is what we at Monster Insights advise. In this manner, you can retain all the benefits of Universal Analytics while still accumulating some data in yo